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Author: Paula Wynne Publisher: John Wiley & Sons ISBN: 0857082515 Category : Business & Economics Languages : en Pages : 256
Book Description
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Author: Paula Wynne Publisher: John Wiley & Sons ISBN: 0857082515 Category : Business & Economics Languages : en Pages : 256
Book Description
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike. Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Author: Ian Lloyd Publisher: SitePoint Pty Ltd ISBN: 1457191776 Category : Computers Languages : en Pages : 671
Book Description
With over 60,000 copies sold since its first edition, this SitePoint best-seller has just had a fresh update to include recent advances in the web industry. With the first two editions coming highly recommended by established, leading web designers and developers, the third edition with all its extra goodies will continue that trend. Also fully updated to include the latest operating systems, web browsers and providing fixes to issues that have cropped up since the last edition. Readers will learn to: Style text and control your page layout with CSS Create and Optimize graphics for the Web Add interactivity to your sites with forms Include a custom search, contact us page, and a News/Events section on your site Track visitors with Google Analytics Extend your reach and connect your site with Social Media Use HTML5&CSS3 to add some cool, polished features to your site Use diagnosis/debug tools to find any problems And lots more.
Author: Kathy Kordalis Publisher: Hardie Grant Publishing ISBN: 1784881619 Category : Cooking Languages : en Pages : 144
Book Description
When you want a feast in a flash, noodles are the obvious choice – quick, filling and utterly delicious. Pimp My Noodles shows you how, with just a few extra minutes and ingredients, you can elevate this store cupboard staple to a level you never thought possible. With over 50 imaginative noodle upgrades, this book is the ultimate guide to instant gourmet dishes. Not sure what to have for dinner? Why not whip-up the 10-Minute Ramen, topped with a yolky soft-boiled egg. Transport yourself to Italy with the Cacio e Pepe noodles or conquer your hanger with street food favourite, the Ramen Burger. For those of you with a sweet tooth, treat yourself to a Nutella® Swirl Cheese cake Pot with Crispy Spider Noodles or for ultimate indulgence, get stuck into the Butternut & Noodle Spiced Pancakes with Pecan and Maple. Fresh, fast and bursting with flavour, Pimp My Noodles with teach you how to transform the humble instant noodle into a tasty and impressive feast. Noodles just got pimped!
Author: Jon Smith Publisher: McGraw Hill Professional ISBN: 0071713271 Category : Business & Economics Languages : en Pages : 160
Book Description
Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn’t Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.
Author: Scott Stratten Publisher: John Wiley & Sons ISBN: 1118315464 Category : Business & Economics Languages : en Pages : 275
Book Description
UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.
Author: Anders Högberg Publisher: BAR International Series ISBN: Category : Bronze age Languages : en Pages : 310
Book Description
Some time just after 900 BC a tool was introduced with a shaft of wood and a knife blade of flint. It was manufactured and used for cutting and reaping over a large geographical area. It was included in the ritual depositions of the age. Over time the original intention of making knife blades for a composite tool was renegotiated. The tool became part of a dynamic between old and new, for example, through manufacturing sites, use, and deposits. This original study discusses how interaction between actors and 'actants' during the Late Bronze Age in the area of modern southern Scandinavia created socio-technical networks of change and persistence. Flint technology was a palpable part of this, contributing to a technical shaping of society. At the same time, there was a social shaping of technology. By focusing on manufacturing sites and different ways of making large flint blade-knives the author emphasizes the dynamic between different claims in society, between two social groups - the institution of the transformer and the institution of the innovator. Large flint blade-knives were a point of reference to certain ideas about new technology in the form of the use of flint and iron. This was the dynamic that gradually marginalized older positions of power, and over a long time it had the effect of shaping society in a new way. The author's findings show that this was not to do with a direct change between 'Bronze Age' and 'Iron Age' there was something else in between. This 'something else' has not been formulated before and the results demonstrate how intentions and consequences do not necessarily follow straight lines. Nevertheless, a consequence was - just before 500 BC - that society changed: iron attained widespread distribution and the large flint blade-knives disappeared.
Author: Greg Hoglund Publisher: Addison-Wesley Professional ISBN: Category : Computer networks Languages : en Pages : 392
Book Description
"Imagine trying to play defense in football without ever studying offense. You would not know when a run was coming, how to defend pass patterns, nor when to blitz. In computer systems, as in football, a defender must be able to think like an attacker. I say it in my class every semester, you don't want to be the last person to attack your own system--you should be the first. "The world is quickly going online. While I caution against online voting, it is clear that online gaming is taking the Internet by storm. In our new age where virtual items carry real dollar value, and fortunes are won and lost over items that do not really exist, the new threats to the intrepid gamer are all too real. To protect against these hazards, you must understand them, and this groundbreaking book is the only comprehensive source of information on how to exploit computer games. Every White Hat should read it. It's their only hope of staying only one step behind the bad guys." --Aviel D. Rubin, Ph.D. Professor, Computer Science Technical Director, Information Security Institute Johns Hopkins University "Everyone's talking about virtual worlds. But no one's talking about virtual-world security. Greg Hoglund and Gary McGraw are the perfect pair to show just how vulnerable these online games can be." --Cade Metz Senior Editor PC Magazine "If we're going to improve our security practices, frank discussions like the ones in this book are the only way forward. Or as the authors of this book might say, when you're facing off against Heinous Demons of Insecurity, you need experienced companions, not to mention a Vorpal Sword of Security Knowledge." --Edward W. Felten, Ph.D. Professor of Computer Science and Public Affairs Director, Center for Information Technology Policy Princeton University "Historically, games have been used by warfighters to develop new capabilities and to hone existing skills--especially in the Air Force. The authors turn this simple concept on itself, making games themselves the subject and target of the 'hacking game,'and along the way creating a masterly publication that is as meaningful to the gamer as it is to the serious security system professional. "Massively distributed systems will define the software field of play for at least the next quarter century. Understanding how they work is important, but understanding how they can be manipulated is essential for the security professional. This book provides the cornerstone for that knowledge." --Daniel McGarvey Chief, Information Protection Directorate United States Air Force "Like a lot of kids, Gary and I came to computing (and later to computer security) through games. At first, we were fascinated with playing games on our Apple ][s, but then became bored with the few games we could afford. We tried copying each other's games, but ran up against copy-protection schemes. So we set out to understand those schemes and how they could be defeated. Pretty quickly, we realized that it was a lot more fun to disassemble and work around the protections in a game than it was to play it. "With the thriving economies of today's online games, people not only have the classic hacker's motivation to understand and bypass the security of games, but also the criminal motivation of cold, hard cash. That's a combination that's hard to stop. The first step, taken by this book, is revealing the techniques that are being used today." --Greg Morrisett, Ph.D. Allen B. Cutting Professor of Computer Science School of Engineering and Applied Sciences Harvard University "If you're playing online games today and you don't understand security, you're at a real disadvantage. If you're designing the massive distributed systems of tomorrow and you don't learn from games, you're just plain sunk." --Brian Chess, Ph.D. Founder/Chief Scientist, Fortify Software Coauthor ofSecure Programming with Static Analysis "This book offers up a fascinating tour of the battle for software security on a whole new front: attacking an online game. Newcomers will find it incredibly eye opening and even veterans of the field will enjoy some of the same old programming mistakes given brilliant new light in a way that only massively-multiplayer-supermega-blow-em-up games can deliver. w00t!" --Pravir Chandra Principal Consultant, Cigital Coauthor ofNetwork Security with OpenSSL If you are a gamer, a game developer, a software security professional, or an interested bystander, this book exposes the inner workings of online-game security for all to see. From the authors of the best-selling Exploiting Software, Exploiting Online Gamestakes a frank look at controversial security issues surrounding MMORPGs, such as World of Warcraftand Second Life. This no-holds-barred book comes fully loaded with code examples, debuggers, bots, and hacks. This book covers Why online games are a harbinger of software security issues to come How millions of gamers have created billion-dollar virtual economies How game companies invade personal privacy Why some gamers cheat Techniques for breaking online game security How to build a bot to play a game for you Methods for total conversion and advanced mods Written by the world's foremost software security experts, this book takes a close look at security problems associated with advanced, massively distributed software. With hundreds of thousands of interacting users, today's online games are a bellwether of modern software. The kinds of attack and defense techniques described in Exploiting Online Gamesare tomorrow's security techniques on display today.
Author: Paula Wynne
Author: Paula Wynne
Author: Ian Lloyd
Author: Kathy Kordalis
Author: Ian Lloyd
Author: Jon Smith
Author: Scott Stratten
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Author: 
Author: Anders Högberg
Author: Greg Hoglund