Author: Edward Bernays
Author: Edward BernaysPublisher: Ig Publishing
ISBN: 9781632462046
Category :
Languages : en
Pages :
Book Description
The Edward Bernays Reader
Author: Edward BernaysPublisher: Ig Publishing
ISBN: 9781632462046
Category :
Languages : en
Pages :
Book Description
The Human Rights Industry
Author: Alfred de ZayasPublisher: SCB Distributors
ISBN: 194976253X
Category : Political Science
Languages : en
Pages : 384
Book Description
The promotion and protection of human rights is a pillar of the United Nations, enshrined in the Charter, the international bill of rights, elaborated in General Assembly resolutions and declarations, and buttressed by monitoring mechanisms and regional human rights courts. After WWII the world demanded respect for collective and individual rights and freedoms, including the right to live in peace, i.e.freedom from fear and want, the right to food, water, health, shelter, belief and expression. Human dignity was understood as an inalienable entitlement of every member of the human family, rights that were juridical. justiciable and enforceable. It did not take long for these noble goals to be politicized. Many States systematically weaponize human rights for geopolitics. A “human rights industry” operates at all levels and instrumentalizes values with the complicity of diplomats, politicians, non-governmental organizations, academics, journalists, -independent experts-, rapporteurs, secretariat members and media conglomerates. This book addresses the decisive role played by major governmental and private agencies such as the National Endowment for Democracy, USAID, elite think tanks, Council on Foreign Relations, Trilateral Commission, World Economic Forum and others in shaping a “perception” of human rights that primarily serves geopolitical interests. Major non-governmental organizations that once were truly independent, including Amnesty and HRW, today belong to the leading narrative managers. The voting record in the General Assembly and Human Rights Council by China, Russia, the United States, Canada, UK, EU, OIC, Group of 77, Non-aligned movement, etc. documents who supports and who subverts human rights. Why do the Council and NGOs practice double-standards and allow States to brazenly lie, blackmail and bully weaker States? Under the pretext of providing humanitarian assistance, lethal military interventions are conducted, e.g. in Libya, emblematic example of how the noble idea of the “responsibility to protect” was corrupted. Propagandistic use of the words “human rights”, “democracy”, “rule of law”, "freedom" - demean them and subvert rational discourse. Drawing on more than four decades of working in the field of human rights as UN staff member, rapporteur, consultant, professor and NGO president, Alfred de Zayas examines how the tools of implementation of human rights serve to entrench political narratives promoted by the “industry”.
Readers' Liberation
Author: Jonathan RosePublisher: Oxford University Press
ISBN: 0198723555
Category : Education
Languages : en
Pages : 238
Book Description
Reader's Liberation addresses questions of what we should be reading to obtain information, examining how past readers encountered the same problems that today's readers face, and how they dealt with them.
Uncle John's Ultimate Bathroom Reader
Author: Bathroom Readers' InstitutePublisher: Simon and Schuster
ISBN: 1607106140
Category : Humor
Languages : en
Pages : 324
Book Description
Uncle John’s all-new 8th edition is packed with everything that Bathroom Reader fans have come to expect from this stellar series—short, medium, and long articles covering a whole host of topics—everything from dumb crooks to funny quotes to forgotten history. Read about… * Ice cream origins * Olympic cheaters * Celebrity mummies * The first Thanksgiving * Groucho’s wit and wisdom * Weird tales of the Ouija board * The creation of Frankenstein’s monster * “Earring Magic Ken” and other weird dolls And much, much more!
Summary of Edward Bernays’s Propaganda
Author: Milkyway MediaPublisher: Milkyway Media
ISBN:
Category : Study Aids
Languages : en
Pages :
Book Description
Buy now to get the main key ideas from Edward Bernays’s Propaganda People talk about “propaganda” all the time. Although the word seems to have negative connotations, whether it is good or bad depends entirely on the cause behind it and the correctness of the information it carries. In Propaganda (1928), Edward Bernays explores the structure of systems that control the public mind and public opinion, and examines how propaganda affects all political and social practices. He explains how people are controlled by hidden governments that try to achieve public acceptance of certain concepts. Bernays also attempts to establish the role of intelligent propaganda in society.
The Reader's Digest
Author: Dreamers Who Do
Author: Virginia StagniPublisher: EGEA spa
ISBN: 8823883237
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Disruption, from Latin (dis- ‘apart’ + rumpere ‘to break’), means tearing something into pieces, destroying it completely. In the chaotic, uncertain, fast-paced contemporary world, journalism must embrace change and adapt. Based on this assumption, the author covers her experience towards the centenary media business with a fresh and entrepreneurial approach, the same approach she adopts in her everyday life as a young manager at the Financial Times. Framing her analysis with the Chaos and Network theories, she brings the reader into a journey through the future of journalism, which now more than ever must turn into a trustworthy, reliable, and sense-making entity, representative of our society. Exploring myths and stories from Plato’s Cave to the Black Swan, from Leonardo da Vinci to Giuseppe Garibaldi, from Adriano Olivetti to Steve Jobs, this book is an unconventional invitation for a new generation of intrapreneurs (“entrepreneurs in house”) to take part in the transformational process of one of the most intriguing and impactful industries to work in: the news.
Public Relations
Author: Carolyn Mae KimPublisher: Routledge
ISBN: 1351374494
Category : Language Arts & Disciplines
Languages : en
Pages : 318
Book Description
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
Corporate Communication
Author: Michael B. GoodmanPublisher: Peter Lang
ISBN: 9781433106217
Category : Communication in management
Languages : en
Pages : 264
Book Description
The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.
Public relations
Author: AnonymousPublisher: Рипол Классик
ISBN: 5878720043
Category : History
Languages : en
Pages :
Book Description
Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.
