Web Marketing for the Music Business PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Web Marketing for the Music Business PDF full book. Access full book title Web Marketing for the Music Business by Tom Hutchison. Download full books in PDF and EPUB format.

Web Marketing for the Music Business

Web Marketing for the Music Business PDF Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136122214
Category : Technology & Engineering
Languages : en
Pages : 320

Book Description
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

Web Marketing for the Music Business

Web Marketing for the Music Business PDF Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136122214
Category : Technology & Engineering
Languages : en
Pages : 320

Book Description
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion.

Artist Management for the Music Business

Artist Management for the Music Business PDF Author: Paul Allen
Publisher: CRC Press
ISBN: 1134640595
Category : Music
Languages : en
Pages : 319

Book Description
With the evolution of the music business and the shifting influence of large record labels, the artist manager is now – more than ever – at the center of an artist’s career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers. Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager. Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists’ careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book’s website at www.artistmanagementonline.com.

The Music Business and Recording Industry

The Music Business and Recording Industry PDF Author: Geoffrey P Hull
Publisher: Routledge
ISBN: 1136911111
Category : Music
Languages : en
Pages : 383

Book Description
The Music Business and Recording Industry is a comprehensive music business textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the digital age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business.

Career Opportunities in the Music Industry

Career Opportunities in the Music Industry PDF Author: Shelly Field
Publisher: Infobase Publishing
ISBN: 0816078017
Category : Business & Economics
Languages : en
Pages : 393

Book Description
Provides instruction and advice on cultivating a career in the music industry, focusing on networking, self-marketing and promotion, and interview techniques.

The Future of the Music Business

The Future of the Music Business PDF Author: Steve Gordon
Publisher: Hal Leonard Corporation
ISBN: 1617130729
Category : Music
Languages : en
Pages : 379

Book Description
(Music Pro Guide Books & DVDs). New technologies are revolutionizing the music business. While these changes may be smashing traditional business models and creating havoc among the major record companies, they are also providing new opportunities for unsigned artists, independent labels, and music business entrepreneurs. The Future of the Music Business provides a legal and business road map for success in today's music business by setting forth a comprehensive summary of the rules pertaining to the traditional music business, including music licensing, as well as the laws governing online distribution of music and video. The book also provides practical tips for: Selling music online; Using blogs and social networks; Developing an online record company; Creating an Internet radio station; Opening an online music store; Raising money for recording projects online; Creating a hit song in the Digital Age; Taking advantage of wireless technologies, and much more. This revised third edition is the most up-to-date and thorough examination of current trends, and offers special sections on: What to do if someone steals your song; Protecting the name of your band or label ; How to find and get a music lawyer to shop your music; How to land a deal with an indie, or a major label. The video includes a comprehensive lecture, "How to Succeed in Today's Music Business," delivered by the author at the Tisch School of the Arts at NYU.

Record Label Marketing

Record Label Marketing PDF Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136124454
Category : Technology & Engineering
Languages : en
Pages : 410

Book Description
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

This Business of Global Music Marketing

This Business of Global Music Marketing PDF Author: Tad Lathrop
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 275

Book Description
New updated and expanded edition of the classic best-seller! The third edition of Billboard's Hottest Hot 100 Hits follows the recorded history of popular music through the end of 2001. Written by Fred Bronson, author of the best-selling Billboard Book of Number One Hits, this time-honoured and reliable source of information about the most popular songs of the rock era is a must-have for all pop and chart fans. Unique in its approach to the history of recorded music, the book devotes separate chapters to such categories as the artists, the writers, the producers, the labels, the years, and the subjects. Each chapter narrows in to the best of the best - including "The Top 100 Songs of The Beatles," "The Top 50 Songs Written by Carole King," "The Top 50 Songs Produced by Phil Spector," "The Top 100 Songs on Atlantic Records," "The Top 100 Songs of 2001," and "The Top 100 Love Songs." This fabulous book also contains a list of "The Top 5000 Hits of the Rock Era," from 1956 through the end of 2001.

Sourcebook for Research in Music, Third Edition

Sourcebook for Research in Music, Third Edition PDF Author: Allen Scott
Publisher: Indiana University Press
ISBN: 0253014565
Category : Music
Languages : en
Pages : 518

Book Description
Since it was first published in 1993, the Sourcebook for Research in Music has become an invaluable resource in musical scholarship. The balance between depth of content and brevity of format makes it ideal for use as a textbook for students, a reference work for faculty and professional musicians, and as an aid for librarians. The introductory chapter includes a comprehensive list of bibliographical terms with definitions; bibliographic terms in German, French, and Italian; and the plan of the Library of Congress and the Dewey Decimal music classification systems. Integrating helpful commentary to instruct the reader on the scope and usefulness of specific items, this updated and expanded edition accounts for the rapid growth in new editions of standard works, in fields such as ethnomusicology, performance practice, women in music, popular music, education, business, and music technology. These enhancements to its already extensive bibliographies ensures that the Sourcebook will continue to be an indispensable reference for years to come.

All You Need to Know About the Music Business

All You Need to Know About the Music Business PDF Author: Donald S Passman
Publisher: Penguin UK
ISBN: 0241968151
Category : Music
Languages : en
Pages : 544

Book Description
All You Need To Know About The Music Business - The new edition of 'the industry bible' (Los Angeles Times) by Donald S. Passman No one understands the music business and the changes it has undergone in recent years better than LA lawyer Donald Passman. For 20 years his book has offered detailed advice to artists and executives, novices and experts alike on how to thrive in these volatile times. This completely revised edition sets out recent developments in record deals, copyright, new technologies and film music. It also offers unique advice on how to navigate your way through the ins and outs of songwriting, music publishing, merchandising and performing. Whether you're a newcomer or an established professional, All You Need to Know about the Music Business is an essential companion. It will also be loved by readers of The Music Business and How Music Works by David Byrne. 'The definitive text on the business of music written by the man the most talented artists in the world look to for advice' Ron Rubin, co-head of Columbia Records 'Should be required reading for anyone planning or enduring a career in the biz' Rolling Stone Donald Passman is a graduate of the University of Texas and the Harvard Law School. For many years he has practised law with the LA firm of Gang, Tyre, Ramer and Brown, where he specializes in the music and film industries. He represents many famous music clients. He lives in LA with his wife and four children, and plays guitar and five-string banjo.

Record Label Marketing

Record Label Marketing PDF Author: Thomas W. Hutchison
Publisher: Taylor & Francis
ISBN: 0240807871
Category : Music
Languages : en
Pages : 428

Book Description
Learn how to break into the business and effectively market recorded music. Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining theory with helpful practical examples. Easy to read and well-presented, this unique text is clearly illustrated throughout with industry figures, tables, graphs, glossaries and example marketing plans. Ideal for students and aspiring professionals, this essential resource also offers a valuable overview of the music industry. Record Label Marketing: * explains the marketing mix, marketing segmentation and consumer behaviour * analyses market share of the record labels and shows how to use the RIAA, NARM and Soundscan data * presents key information on understanding profit and loss, publicity, advertising, retail and distribution * offers essential marketing strategies including grassroots, internet, international and research methods * suggests how to use video production, promotional touring and special products to market your artist * looks to the future of the music business - how online developments, technological diffusion and convergence and new markets are reshaping the industry Accompanying website www.recordlabelmarketing.com offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.